So what is our secret? How can a small family owned business from Finland sell dresses hundreds of Euro cheaper than all other brands? Simple, thanks to you!
We started off with a mission: do something good for the brides out there by bringing high-end wedding dresses to a price range where more brides can afford them. So we cut prices by 30%. For most brides that means a ~400€ saving on their dress, i.e. paying only 800€ for a 1200€ dress.
Problem: we couldn’t afford to do any marketing anymore! Without a marketing budget people would never even hear about us…
The amazing V&V brides came to the rescue! People started sharing news about what we are trying to do for them. They told friends and most importantly shared it online. This became the unique V&V business model: what we save in marketing we give back to the brides who then help others find us.
Victoria & Vincent quickly earned a reputation as the best value for money bridal brand. Brides whose budget for their wedding dress is less than 1000€ but still want great quality and fit were started find us.
The big secret? We can offer our dresses cheaper because people help spread information about what we are trying to do for them. If they didn’t help us, our dresses would cost the same as everyone else’s.